Hey folks it has been a while, but back to posting. Today as I was walking on Lincoln Road in South Beach Miami with my friends, one particular store caught our eyes… The All Saints store (on 910 Lincoln Road)! The decor was different and it made you wish every fashion store had this much effort and creative thought in the decor. The middle walls were stacked up with old sewing machines from top to bottom, separating the store by two parts, front and back. There was a melange of archaic, ruff, and edgy decors, with woods stands, factory looking metal tables, which combined with the fashion sold at the store, created an unusual and captivating experience.
All Saints, is a British fashion house since 1994 that started as a menswear clothing company. Today they provide both menswear and womenswear, with more than 50 standalone stores around the world. The fashion at All Saints is quite hard to describe except that it is unique, but oh, that it is also quite dark or somber. Expect more black, nudes, and grey than any other colors and tone. You can check out the website by clicking or going to www.allsaints.co.uk. The All Saints Spring/Summer 2010 collection is available and you can check out some of their campaign images as well to get an idea of the brand’s image.
"Ephita"
maybe sometime it does,
however is it not better to attract lots of people and get lots of buzz about your store, than none?
in addition, with more crowds you are increasing the probability of attracting potential buyers.
moreover the sales of accessories, items on sales and low price products will increase; generating more revenue and increasing brand awareness.
store looks real cool…but maybe you will get lost in the decor of the store rather than pay attention to the fashions on display!! Does it then become too creative that it lacks effectiveness???
Honestly, I can only wonder at the kind of chaos that would ensue if that wall made of sewing machines were to collapse. Perhaps thanks to a carelessly gaping tourist?
Nonetheless, half the work is getting people to actually come into the store.